SHOP THE LATEST

SEE WHATS NEW

CUB SUMMER SETS
CUB SUMMER SETS

CUB SUMMER SETS

$45.00
LATTE
DARK MUAVE
CUB Crew Sock
CUB Crew Sock

CUB Crew Sock

$7.00
White
CUB "DAD" Cap
CUB "DAD" Cap
Sold out

CUB "DAD" Cap

$25.00
SHOP NOW
CANT DECIDE?

MIX AND MATCH

1
CUB SUMMER SETS

CUB SUMMER SETS

$45.00

2
The CUB Bucket Hat

The CUB Bucket Hat

$25.00

3
CUB Crew Sock

CUB Crew Sock

$7.00

IN SEASON

BEST SELLERS

CUB SUMMER SETS
CUB SUMMER SETS

CUB SUMMER SETS

$45.00
LATTE
DARK MUAVE
CUB Crew Sock
CUB Crew Sock

CUB Crew Sock

$7.00
White
CUB "DAD" Cap
CUB "DAD" Cap
Sold out

CUB "DAD" Cap

$25.00
The REBEL set
The REBEL set

The REBEL set

$65.00
Shop NOW

WHY IT MATTERS

HIGH QUALITY

All of our pieces are made with the softest and highest quality of fabrics to ensure your CUB is full of comfort when wearing.

GENDER NEUTRAL

For both boys and girls by creating simple neutral fits that bring freedom to those who wear, a mix of comfort and leisure

ONE OFF'S

With the use of minimalistic designs and neutral colour tones all our pieces are curated and made with love!

On The Gram


Tag @cub_thelabel on Instagram for a chance to be featured here. Find more of our products on our Instagram.

OUR REVIEWS

SEE WHY OTHERS LOVE BEING A CUB

AMZING AMAZING AMAZING!

@batikboutiqueofficial

The most comfortable and well thought out brand our daughter has worn x

Amazing quality my Marley is setting trends in the UK 

@anna_louise_north_xx

love love love the quality and will deffinetly be back for more !

@teilatuala

Hands down best quality kids clothes i've felt even after being washed

@sarahviiamu

Great quality and exactly how the product is pictured in photos

@spencersuarez22

crazy good quality , my daughter wore the brown set today and im obsessed

@shayde.conford

Cutest little sets, perfect for a present

The material of the sets are so good! Top quality and my boys are warm in them! Love it

Dean D. US

i have purchased twice and am blown away by the quality can't wait for the summer drop

Dean D. US

I have thr brown tracksuit set and i love the quality it's lasted two babies and is still perfect!

Dean D. US