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CUB The Label is an alredy exsisting and established kids streetwear brand that has decided to pivot our brand and concentrate exclusively on creating simple, timeless designs for boys. We see the demand for the high- quality and market for boys fashion and believe CUB is an essential part to the market.


A mum herself, i started this brand with a passion for creating cool and edgy clothing that reflects the vibrant and dynamic energy of the streets. Here at CUB we are all about celebrating individuality and self- epression. We belive that fashion is a form of art, and our pieces are meant to empower and inspire young boys to embrace their unique sense of style as they navigate growing up.


Join us on this exciting journey as we continue to grow and evolve, always staying true to our roots and vision. Thank you for supporting CUB The Label, and we can’t wait to see how you rock our pieces in your own unique way!

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