About Us

CREATED FOR ALL THE LITTLE CUBS OUT THERE

Welcome to CUB the Label

A mumma herself aims to present a wearable collection for both boys and girls by creating simple neutral fits that bring freedom to those who wear, a mix of comfort and leisure all in the size of the tiny cub!

Proudly Australian
Designed.

  • High Quality

    All of our pieces are made with the softest and highest quality of fabrics to ensure your CUB is full of comfort when wearing.

  • Gender Neutral

    For both boys and girls by creating simple neutral fits that bring freedom to those who wear, a mix of comfort and leisure.

  • One Off's

    With the use of minimalistic designs and neutral colour tones all our pieces are curated and made with love!

We are Passionate About.

Bringing an edge and diversity to our kids apparel pieces. Our brand itself focuses on staple pieces that are for every day wear all year around for your little cub with comfort at the forefront of it all . With the use of minimalistic designs and neutral colour tones all our pieces are curated and made with love!

WE ARE SO EXCITED TO SEE OUR

CUB CLUB GROW

On the Gram